Bayer launches campaign to educate women about birth control
Bayer has launched a new marketing campaign aimed at encouraging women to understand the risks and benefits of their birth control method, including those offered by Bayer. The drug company boasts the most popular birth control pills on the market – Yaz and Yasmin – which have brought in more than $1.5 billion since 2009. The pills are also bringing something new to Bayer – more than 1,000 lawsuits from women who claim they were not adequately warned by the company of the serious health risks associated with Yaz and Yasmin.