Bayer tests Google’s new ad format for Yaz promotion
A new ad format developed by Google for prescription drugs attaches a fixed link to sponsored results. When clicked, the link takes the browser to a page announcing the drug’s side effects, risks, and other important information, much the same way as it is printed on the drug label or inside the product’s packaging. Bayer was the first company to sign up for the new format, which it now uses for its beleaguered birth control pill Yaz.