http://www.yazlawsuit.info/news/2009/09/08/bayer-creates-new-ad-campaign-for-yaz-after-fda-crackdown/ Tue, 06 Jul 2010 13:25:14 -0500 http://wordpress.org/?v=2.8.5 hourly 1 http://www.yazlawsuit.info/news/2009/09/08/bayer-creates-new-ad-campaign-for-yaz-after-fda-crackdown/comment-page-1/#comment-4 Yaz Lawsuit: Comedian lampoons the absurdity of drug ads | Beasley Allen Fri, 06 Nov 2009 21:00:34 +0000 http://www.yazlawsuit.info/?p=84#comment-4 [...] Drugs developed for one thing but marketed as a treatment for something else is a common ruse employed by some pharmaceutical companies to make their products more enticing. Negative disclosures about the drugs, such as the legally required information about side effects, may be washed out with distracting music and visuals. That was how Bayer advertised Yaz last year, before the Food and Drug Administration cited the company for false and misleading advertising and ordered a redo. [...] [...] Drugs developed for one thing but marketed as a treatment for something else is a common ruse employed by some pharmaceutical companies to make their products more enticing. Negative disclosures about the drugs, such as the legally required information about side effects, may be washed out with distracting music and visuals. That was how Bayer advertised Yaz last year, before the Food and Drug Administration cited the company for false and misleading advertising and ordered a redo. [...]

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